Chili Cook-off part 2

This is the design I have been working on for the Chili Cook-off poster assignment. The image on the left, my original thumbnail, was edited in several ways before moving on to the full size marker comp on the right (apologies for the poor scan). I added a little more detail to the chili graphic by varying the line weights and adding highlights along the chili as well as the stem. The headline "Thinking about chili?" was changed so that it fit on one line instead of the two. Also, the "N" in "now you are." was capitalized to keep the composition unified. For the marker comp, I was able to add in the text in the larger block. Once I saw how much text there actually would be, I was able to increase the font size and the leading slightly for an airier, easier-to-read look. For the marker comp, I also used an exact typeface instead of the general idea of one I used for the thumbnail.

From the discussion of the marker comps, I received several good suggestions that I am integrating into the final design. I altered the graphic again, adding a thought bubble behind the chili and lowering its opacity so it will not distract from the chili. I also gave more emphasis to the event title itself by rearranging the text "National Ag Week 2009 Chili Cook-off" and moving it under the chili graphic, inside the thought bubble.

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